How to : Custom email or post-command with variables

Hi,

is there any way how to create custom email notification? For example add company logo or use some variables like %jobname% or %StartDateTime% ?

Next feature what Iam looking for is a post-command with variables as arguments - the same like for email %jobname% %result%, %time% ... So then I can run for example "process_result.bat %jobname% %result%" I would like to use own command to process the backup result (save in central DB, send info to monitoring system,..)

I tried SNMP traps but this offers me only very limited way how to achieve this.

thanks for any help or hint !